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NC State News

Tag: management

Mar 18, 2014

Analysis of 50 Years of Hit Songs Yields Tips for Advertisers

Researchers from North Carolina State University have analyzed 50 years’ worth of hit songs to identify key themes that marketing professionals can use to craft advertisements that will resonate with audiences. 

Oct 18, 2013

NC State Shelton Forum to Focus on Strategic Leadership

George Bodenheimer, executive chairman of ESPN Inc., and retired four-star Gen. Ann Dunwoody, who managed the Army’s global supply chain in Iraq and Afghanistan, will be the keynote speakers for NC State University’s General Hugh […] 

Oct 30, 2012

NC State Partners With Volvo Group to Provide Job-Ready Talent

North Carolina State University will partner with the Volvo Group to provide job-ready talent for the global automotive manufacturer as part of the company’s Academic Partner Program (APP) Preferred Talent Partner Cooperation Program. The relationship […] 

May 3, 2012

NC State, SKEMA Offer Graduate Curriculum in Global Luxury Management

A new one-year, dual-degree graduate study option developed jointly by North Carolina State University’s Poole College of Management and SKEMA Business School is designed to prepare the next generation of managers for the growing global luxury […] 

Feb 28, 2012

Study Shows How The Brain Responds To Deceptive Advertising

Several specific regions of our brains are activated in a two-part process when we are exposed to deceptive advertising, according to new research conducted by a North Carolina State University professor. The work opens the […] 

Feb 23, 2012

Project Aims To Improve HIV/AIDS Prevention Materials For African-American Women

African-American women make up a disproportionate number of HIV/AIDS cases in the United States. Researchers from North Carolina State University are trying to change that, leading a National Science Foundation project aimed at developing HIV/AIDS […] 

Feb 15, 2012

Toyota Recalls Made No Dent On Their Brand

A study from North Carolina State University shows that Toyota’s safety-related recalls that began in 2009 made little to no impact on how consumers perceived the brand. 

Jan 9, 2012

NC State Experts Can Discuss Key National Election Issues

North Carolina State University experts can provide clear insights into the pending general election and a host of key issues that will face the presidential contenders. These experts can provide perspective and advance understanding of […] 

Apr 18, 2011

‘I’m a Mac’ – So What? Study Finds Way To Measure Brand Personality Appeal

Companies spend millions to develop their brand’s personality, in hopes that it can help sell products. But they’ve had no way of measuring whether that personality actually appeals to consumers. Now, research from North Carolina […] 

Mar 29, 2011

Health Care IT Providers Need To Do More To Solicit User Feedback

Information technology (IT) companies need to bring in doctors and other health care stakeholders in order to ensure that new technologies and applications are actually useful to the health care system – something which is […]