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Faculty and Staff

Wood Named President of Association for Consumer Research

Stacy Wood, the Langdon Distinguished University Professor of Marketing at NC State’s Poole College of Management, was elected three-year term as president of the Association for Consumer Research at its annual meeting in Berlin Germany.

She will assume the duties of president-elect effective Jan. 1, 2017, the duties of president on Jan. 1, 2018, and of past-president on Jan. 1, 2019.

Wood’s research has had great impact on scholarship and corporate practice, focusing on innovation and the psychology of consumer and marketplace change. Her interests in innovation are broad and include: individual change behavior (e.g., consumer learning of new information, use of innovation mindsets, and forecasts of future emotions), social or marketplace change (e.g., new product adoption, new media/channels such as user-generated content or e-commerce, and cultural meaning in trends and future-casting), and innovative research methods (e.g., biological metrics and decision neuroscience).

Her work has appeared in the field’s top journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, and Journal of Product Innovation Management. Recently, Wood has studied health and technology changes within patient-centered medicine.

Wood is one of the most prolific users of multiple methods of inquiry in the field—she is the author of papers that use a diversity of research traditions, including psychology-based experiments, quantitative modeling, qualitative CCT methods, and fMRI brain-imaging analysis—and is a strong advocate for the value that this spectrum of creative conversations lends to our interdisciplinary field.

“Universities are fond of the word “interdisciplinary” but few fields live it day-to-day in the way consumer researchers do,” Wood says.

She is the recipient of major research awards such as the 1997 H. Paul Root Award (for the article published in Journal of Marketing that “made the most significant contribution to the advancement of marketing practice”), the 2005 Louis W. Stern Award, and runner-up for the 2010 Park Prize. She currently serves as a member of the editorial review board of the Journal of Consumer Research and Journal of Marketing Research.

Wood joined the Poole College of Management in 2010, winning several research and teaching awards. She previously taught at the University of South Carolina, Duke University and MIT. She is currently the executive director of NC State’s Consumer Innovation Collaborative—an academic-corporate research initiative to partner with the most innovative Fortune 500 firms for joint research on consumer-centric change.  In the past, Wood served as the director of USC’s Center for Neuroeconomic Research and was an affiliated faculty member of MIT’s Convergence Culture Consortium.