Companies Join Consumer Consortium

Four companies have been selected to partner with the university in the Consumer Innovation Consortium, a research collaboration in the Poole College of Management. The companies—AmerisourceBergen, Bayer CropScience, Burt’s Bees and Cotton Incorporated—will each work on a custom research project involving students in the Jenkins MBA program.

Stacy Wood, Langdon Distinguished Professor of Marketing, is the consortium’s executive director. She established the program last year as an outgrowth of her research, which focuses on the psychology of consumer behavior.