Are You Prone to Progress? New Study Shows That Some Personality Types More Likely to Support Companies With a Cause: NC State Researcher Identifies Key Traits — Which May Offer Marketers Profound Targeting Insights

Are You Prone to Progress? New Study Shows That Some Personality Types More Likely to Support Companies With a Cause: NC State Researcher Identifies Key Traits — Which May Offer Marketers Profound Targeting Insights, Bulldog Reporter, June 20, 2012. New research in the Journal of Public Policy & Marketing identifies two personality characteristics that significantly increase the likelihood that an individual will support innovative “social entrepreneurial” (or “social enterprise”) companies. Dr. Stacy Wood, management, featured