Marketing Article Makes Top 10 List

An article co-authored by management professor Dr. David Henard has made a leading marketing journal’s list of articles with the greatest impact.

The Journal of Academic Marketing Science highlighted Customer Satisfaction: A Meta-Analysis of the Empirical Evidence as one of the top 10 articles in its 40-year history. The listing was published in January as part of a tribute to four decades of marketing research.

Henard, an associate professor in the Poole College of Management, wrote the paper in 2001 with David Szymanski of Texas A&M University.

The journal based its list of most influential articles on Google Scholar citation information. Henard and Szymanski’s article had been cited 914 times, according to the publication.