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Corporate Social Responsibility Efforts Can Backfire for New Brands

marketing

a person at a laptop is entering a credit card number

Oct 7, 2024

Donations, Not Discounts, Make Shoppers More Amenable to Delayed Delivery

The finding suggests a path forward for online retailers hoping to ease stresses associated with providing the fastest possible delivery times. 
smartphone is held in front of the eiffel tower. the smartphone screen shows the olympics logo

Aug 9, 2024

How Brands are ‘Winning’ Olympic Gold

How much are companies pouring into the Olympic Games? And what do they get for their money? 
several people point to the screen of a laptop computer

May 9, 2022

Loyalty Program Members, Regular Customers Respond Differently to Social Media Marketing

The finding could inform how best to craft social media marketing campaigns. 
the image contains three photographs: on the left is a sliced avocado; in the center is a collection of clothing in a store; on the right is a well-organized collection of tableware

Jan 19, 2022

Study IDs Visual Characteristics That Make People ‘Like’ Images on Instagram

The visual complexity of images has a significant effect on whether viewers engage with a social media post. 
woman in face mask places band-aid on shoulder of another woman wearing a facemask

Oct 28, 2021

How COVID-19 Vaccine Marketing Strategies Must Change for Global Success

Different approaches are effective in different parts of the world. 
Gen Alpha

Oct 5, 2021

Meet the Mini Millennials: Generation Alpha

Let's talk about Gen Alpha, brand loyalties and the future of marketing. 
Image of a racer in a virtual Zwift race

Jun 17, 2021

Health and Socializing: Why People Use Mixed-Reality Sports Platforms

The findings will inform what future versions of these technologies look like. 
bored man yawns

Jun 8, 2021

To Tackle Vaccine Apathy, Keep It Quick and Catchy

What do you tell someone who doesn't care about getting vaccinated? 
hand holding smartphone

Feb 18, 2021

New Tool Assesses Brand Reputation in Real Time and in the Long Term

Researchers also showed how the tool related brand reputation to corporate value. 
doctors applies band-aid to woman who has received a vaccine

Jan 7, 2021

Tapping into Behavioral Research to Promote COVID-19 Vaccination

Experts lay out a dozen strategies for promoting vaccination. 
grocery store aisle

Sep 21, 2020

‘Front of Package’ Nutrition Labels Improved Nutrition Quality

The adoption of nutrition data on “front of package” labels is associated with improved nutritional content of those foods and their competitors. 
Aunt Jemima package

Sep 8, 2020

The Responsibility to Rebrand: Aunt Jemima’s Case Study

Discussing race and corporate social responsibility in the context of brands, business and marketing. 
flooded underpass in New York City

Jan 30, 2019

How Do We Talk About Climate Change on Social Media?

Are extreme weather events good opportunities for talking about climate change? 

Sep 25, 2018

‘Rounding Up’ Beats Traditional Fundraising Requests

What's the best way to solicit donations for charity? 

Sep 5, 2018

Corporate Social Responsibility Efforts Can Backfire for New Brands

Corporate social responsibility efforts may not always have the brand-building effects that companies want.