marketing
![several people point to the screen of a laptop computer](https://news.ncsu.edu/wp-content/uploads/2022/05/Stanko-loyalty-2022-HEADER.jpg)
Loyalty Program Members, Regular Customers Respond Differently to Social Media Marketing
![the image contains three photographs: on the left is a sliced avocado; in the center is a collection of clothing in a store; on the right is a well-organized collection of tableware](https://news.ncsu.edu/wp-content/uploads/2022/01/Rand-Soc-Med-Images-2022-HEADER.jpg)
Study IDs Visual Characteristics That Make People ‘Like’ Images on Instagram
![woman in face mask places band-aid on shoulder of another woman wearing a facemask](https://news.ncsu.edu/wp-content/uploads/2021/10/vax-global.jpg)
How COVID-19 Vaccine Marketing Strategies Must Change for Global Success
![Gen Alpha](https://news.ncsu.edu/wp-content/uploads/2021/10/gen-alpha-1.jpg)
Meet the Mini Millennials: Generation Alpha
![Image of a racer in a virtual Zwift race](https://news.ncsu.edu/wp-content/uploads/2021/06/Rand-Zwift-HEADER.jpg)
Health and Socializing: Why People Use Mixed-Reality Sports Platforms
![bored man yawns](https://news.ncsu.edu/wp-content/uploads/2021/06/Wood-apathy-header-2021.jpg)
To Tackle Vaccine Apathy, Keep It Quick and Catchy
![hand holding smartphone](https://news.ncsu.edu/wp-content/uploads/2021/02/Rand-brand-tracker-2021-HEADER.jpg)
New Tool Assesses Brand Reputation in Real Time and in the Long Term
![doctors applies band-aid to woman who has received a vaccine](https://news.ncsu.edu/wp-content/uploads/2021/01/Stacy-Wood-COVID-piece-HEADER.jpg)
Tapping into Behavioral Research to Promote COVID-19 Vaccination
![grocery store aisle](https://news.ncsu.edu/wp-content/uploads/2020/09/Rishika-nutrition-2020-HEADER.jpg)
‘Front of Package’ Nutrition Labels Improved Nutrition Quality
![Aunt Jemima package](https://news.ncsu.edu/wp-content/uploads/2020/09/aunt-jemima-1500x844-1.jpg)
The Responsibility to Rebrand: Aunt Jemima’s Case Study
![flooded underpass in New York City](https://news.ncsu.edu/wp-content/uploads/2019/01/Rand-extreme-weather-social-media-HEADER.jpg)
How Do We Talk About Climate Change on Social Media?
![](https://news.ncsu.edu/wp-content/uploads/2018/09/Robinson-Rounding-Up-HEADER.jpg)
‘Rounding Up’ Beats Traditional Fundraising Requests
![](https://news.ncsu.edu/wp-content/uploads/2018/09/Robinson-csr-brands-2018-HEADER.jpg)
Corporate Social Responsibility Efforts Can Backfire for New Brands
![Block "S" logo on Carter-Finley Stadium](https://news.ncsu.edu/wp-content/uploads/2018/05/ATH.field_.1500.jpg)
Unrivaled Licensing Deal Pays Off
![](https://news.ncsu.edu/wp-content/uploads/2017/03/Stanko-Crowdfunding-HEADER-2.jpg)