Corporate Social Responsibility Efforts Can Backfire for New Brands
Corporate social responsibility efforts may not always have the brand-building effects that companies want.
Unrivaled Licensing Deal Pays Off
NC State and Carolina become the first two Power Five conference schools to jointly market their trademark and licensing rights.
Crowdfunding Innovation: It’s Backers – Not Money Raised – That Predicts Market Success
Research finds that the number of backers a new product attracts during crowdfunding predicts the financial success of the product when it reaches the marketplace – but the amount of money raised during crowdfunding does not.
Wood Named President of Association for Consumer Research
Stacy Wood, the Langdon Distinguished University Professor of Marketing at NC State’s Poole College of Management, was elected three-year term as president of the Association for Consumer Research at its annual meeting in Berlin, Germany.
New Technique Could Boost Online Word-of-Mouth Marketing
Researchers have developed a technique for creating complex predictive tools that can be used to make effective decisions about word-of-mouth marketing for online products and services.
Forum on Brand Refresh
Learn more about the ongoing effort to update NC State’s brand identity at an open forum Wednesday in the Hunt Library auditorium.
Help Shape NC State Brand
NC State is working to sharpen its brand as one of the nation's top research universities. Join the effort by volunteering for a focus group on campus.
Marketing Article Makes Top 10 List
An article co-authored by management professor Dr. David Henard has made a leading marketing journal's list of articles with the greatest impact.
Having already possessed strong familial connections to the university, Nick Giron said his decision to attend NC State was an easy one. But while the senior business administration major says he came to Raleigh in part to build upon family tradition, he's been hard at work making his own mark on campus.
WolfMatch App Launched
Tired of wasting your lunch hour with Bejeweled? Check out NC State's first iPhone app, a cool game with a Wolfpack look and a Wolfpack message.