Study Highlights Importance of Parents Talking to Kids About Money

A new study from North Carolina State University and the University of Texas finds that children pay close attention to issues related to money, and that parents should make an effort to talk with their children to ensure that kids don’t develop misconceptions about finance.

“We wanted to know what kids are learning, or not learning, about money from their parents,” says Dr. Lynsey Romo, an assistant professor of communication at NC State and lead author of a paper on the research. “This is one of the first studies to look at what young school-age children know about money. The only other studies we’ve seen that address this issue focused on some high school and mostly college students.”

The researchers conducted interviews with 136 children between the ages of eight and 17, with an average age of 10.5. Fifty-seven percent of the children were boys; 43 percent were girls.

“Broadly speaking, we found that parents were most likely to talk with their kids about saving, spending and earning,” Romo says. The children said they felt their parents talked about these subjects to prepare kids for the future.

The children also reported that some subjects were largely “off-limits,” including family finances, parental income, investments and debt. For the most part, the children said they weren’t sure why parents didn’t want to talk about these subjects. However, some children said they thought parents didn’t want to discuss these topics because parents were afraid of scaring their children, or of having the children brag about their family’s finances or compare their financial circumstances with other families.

“The takeaway here is that even young kids are aware of financial issues, regardless of whether parents talk with them about money,” Romo says. “And if parents aren’t talking with their kids about subjects like family finances or debt, the kids are drawing their own conclusions – which may not be accurate. Even if parents don’t want to discuss family finances with their children, it may be worthwhile to explain why they don’t want to discuss that topic.”

The study also found that, while parents often didn’t talk about investments, they were statistically far more likely to talk to their sons about investing than they were to talk to their daughters about the subject. Similarly, parents were more likely to talk to boys about debt.

The paper, “Money Matters: Children’s Perceptions of Parent-Child Financial Disclosure,” is published online in the journal Communication Research Reports. The paper was co-authored by Dr. Anita Vangelisti of the University of Texas.

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Note to Editors: The study abstract follows.

“Money Matters: Children’s Perceptions of Parent-Child Financial Disclosure”

Authors: Lynsey K. Romo, North Carolina State University; Anita L. Vangelisti, University of Texas at Austin

Published: online April 25, Communication Research Reports

DOI: 10.1080/08824096.2014.907147

Abstract: Children need financial acumen for their future well-being. Parents play a critical role in teaching young children about money. However, much of the research on parent–child communication has focused on parents or older children. Through interviews of 136 young children and a Communication Privacy Management (CPM) theory frame, this study uncovers the financial information children report their parents reveal and conceal (which can vary based on child sex) and children’s perceptions of the reasons behind parents’ (non)disclosure. The investigation paints a richer picture of financial disclosure, suggesting child confidants are aware of concealed and revealed information and potential privacy rules governing (non)disclosure, a possible extension of CPM.