JJ Eden

JJ Eden, Traffic Technology Today.com, July 10, 2013. At a recent IBTTA conference there were several Master’s students from NC State University competing in a contest to develop a cell phone application for tolling. One of the students addressed the audience. He asked, “When are you old people going to figure out that our generation doesn’t carry cash?”This growing demographic does not understand or accept how their cell phone can work seamlessly wherever they go, while their toll account cannot.