'Touched' Female Roaches Reproduce Faster

Female cockroaches that touch antennae with other female roaches reproduce faster. Now a new study shows that duck feathers can mimic roach antennae, but not as effectively.

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Analysis of 50 Years of Hit Songs Yields Tips for Advertisers

03.18.14

Analysis of 50 Years of Hit Songs Yields Tips for Advertisers

Researchers from North Carolina State University have analyzed 50 years’ worth of hit songs to identify key themes that marketing professionals can use to craft advertisements that will resonate with audiences.

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New Technique Uses ATP as Trigger for Targeted Anti-Cancer Drug Delivery

03.11.14

New Technique Uses ATP as Trigger for Targeted Anti-Cancer Drug Delivery

Biomedical engineering researchers have developed a new technique that uses adenosine-5’-triphosphate (ATP), the so-called “energy molecule,” to trigger the release of anti-cancer drugs directly into cancer cells. Early laboratory tests show it increases the effectiveness of drugs targeting breast cancer. […]

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Why is the belltower Red?

Why is the Belltower red?