Study Shows That, In Restaurants, Race Matters

For Immediate Release

Matt Shipman | News Services | 919.515.6386

Release Date: 04.23.2012
Filed under Releases

A new study from North Carolina State University shows that more than one-third of restaurant servers discriminate against African-American customers.

“Many people believe that race is no longer a significant issue in the United States,” says Sarah Rusche, a Ph.D. candidate in sociology at NC State and co-author of a paper describing the study. “But the fact that a third of servers admit to varying their quality of service based on customers’ race, often giving African-Americans inferior service, shows that race continues to be an issue in our society.”

Researchers wanted to determine the extent to which customers’ race affects the way they are treated at restaurants, so the researchers surveyed 200 servers at 18 full-service chain restaurants in central North Carolina. The majority of the servers surveyed – approximately 86 percent – were white.

Survey results showed that 38.5 percent of servers reported that customers’ race informed their level of service at least some of the time, often resulting in providing inferior service to African-American customers. Findings show that many servers perceive African-American customers to be impolite and/or poor tippers, suggesting that black patrons, in particular, are likely targets of servers’ self-professed discriminatory actions.

The survey also found that 52.8 percent of servers reported seeing other servers discriminate against African-American customers by giving them poor service at least some of the time. Findings also show that restaurant servers share anti-black perceptions through racist workplace discourse, indicating a considerable amount of talk about the race of their patrons. Only 10.5 percent reported never engaging in or observing racialized discourse.

“‘Tableside racism’ is yet another example in which African-Americans are stereotyped and subsequently treated poorly in everyday situations,” says Rusche. “Race continues to be a significant barrier to equal treatment in restaurants and other areas of social life.”

The paper, “Quantitative Evidence of the Continuing Significance of Race: Tableside Racism in Full-Service Restaurants,” was co-authored by Dr. Zachary Brewster of Wayne State University and is published online in the Journal of Black Studies.

-shipman-

Note to Editors: The study abstract follows.

“Quantitative Evidence of the Continuing Significance of Race: Tableside Racism in Full-Service Restaurants”

Authors: Zachary W. Brewster, Wayne State University; Sarah Nell Rusche, North Carolina State University

Published: online, Journal of Black Studies

Abstract: Despite popular claims that racism and discrimination are no longer salient issues in contemporary society, members of racially underrepresented groups continue to experience disparate treatment in everyday public interactions. The context of full-service restaurants is one such public setting wherein African Americans, in particular, encounter racial prejudices and discriminatory treatment. To further understand the pervasiveness of such anti-Black attitudes and actions within the restaurant context, this article analyzes primary survey data derived from a community sample of servers (N = 200). Participants were asked a series of questions ascertaining information about the racial climate of their workplaces. Findings reveal substantial server negativity toward African Americans’ tipping and dining behaviors. Racialized discourse and discriminatory behaviors are also shown to be quite common in the restaurant context. The anti-Black attitudes and actions that the authors document in this research are illustrative of the continuing significance of race in contemporary society, and the authors encourage further research on this relatively neglected area of inquiry.

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