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NC State University and New Belgium Brewing Craft New Partnership

Old Tuffy logo

NC State University today announced an agreement with New Belgium Brewing Company that will provide annual support to student-success initiatives and research projects and help further develop the fermentation science program at the university. As part of the agreement, New Belgium has been granted licensing rights to brew Old Tuffy Premium Lager which will be available in retail outlets throughout North Carolina beginning in August.

The five-year agreement has an option for a five-year renewal. NC State will also receive a small portion of the proceeds of the sale of Old Tuffy to further support the university’s mission.

“We are excited to launch this collaboration with New Belgium and pleased to partner with an industry leader that is dedicated to supporting NC State’s academic excellence and that also shares our values of innovation, a commitment to sustainability and the importance of community service,” said Chancellor Randy Woodson. “Among other benefits, the partnership will provide internships, fund ongoing student success initiatives, and help develop an academic program aimed at providing future leaders for North Carolina’s robust craft beer industry.”

“At New Belgium, we pride ourselves on proving that business can be a force for good,” said New Belgium CEO Steve Fechheimer. “Supporting the education of innovative and creative minds in North Carolina embodies that spirit and further shows our commitment to the State. We couldn’t be more excited to be working with NC State.”

The collaboration between NC State and New Belgium will support student opportunities including internships and traineeships that provide hands-on experience for individuals interested in the brewing industry, and participation in job-placement activities and executive level leadership speaker events. New Belgium will also partner with the university to develop a student-focused “Responsible Consumption of Alcohol” program.

In an effort to grow its national presence and minimize its sustainable footprint, New Belgium expanded to Asheville in 2015. Hiring over 100 North Carolinians at its LEED certified brewery, the company is committed to being a part of growing community through events, volunteer work and hosting local organizations.

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  1. Awesome news! Now I have to figure out how to get some Old Tuffy to this old tuffy living in Wisconsin. 🙂

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