marketing

Sep 5, 2018

Corporate Social Responsibility Efforts Can Backfire for New Brands

Corporate social responsibility efforts may not always have the brand-building effects that companies want. 

May 23, 2018

Unrivaled Licensing Deal Pays Off

NC State and Carolina become the first two Power Five conference schools to jointly market their trademark and licensing rights. 

Mar 7, 2017

Crowdfunding Innovation: It’s Backers – Not Money Raised – That Predicts Market Success

Research finds that the number of backers a new product attracts during crowdfunding predicts the financial success of the product when it reaches the marketplace – but the amount of money raised during crowdfunding does not. 

Dec 14, 2016

Wood Named President of Association for Consumer Research

Stacy Wood, the Langdon Distinguished University Professor of Marketing at NC State’s Poole College of Management, was elected three-year term as president of the Association for Consumer Research at its annual meeting in Berlin, Germany. 

Nov 2, 2016

New Technique Could Boost Online Word-of-Mouth Marketing

Researchers have developed a technique for creating complex predictive tools that can be used to make effective decisions about word-of-mouth marketing for online products and services. 

Jul 3, 2013

Forum on Brand Refresh

Learn more about the ongoing effort to update NC State’s brand identity at an open forum Wednesday in the Hunt Library auditorium. 

Mar 8, 2013

Help Shape NC State Brand

NC State is working to sharpen its brand as one of the nation's top research universities. Join the effort by volunteering for a focus group on campus. 

Feb 2, 2012

Marketing Article Makes Top 10 List

An article co-authored by management professor Dr. David Henard has made a leading marketing journal's list of articles with the greatest impact. 

Jan 21, 2011

Family Ties

Having already possessed strong familial connections to the university, Nick Giron said his decision to attend NC State was an easy one. But while the senior business administration major says he came to Raleigh in part to build upon family tradition, he's been hard at work making his own mark on campus. 

Sep 22, 2010

WolfMatch App Launched

Tired of wasting your lunch hour with Bejeweled? Check out NC State's first iPhone app, a cool game with a Wolfpack look and a Wolfpack message. 

May 26, 2010

Are You Ready for Some Football Ads?

With football season three months away, a creative team is tackling NC State’s next halftime ad. Give your two cents' worth on "Red means go" and "We all go to NC State" - or suggest a new theme.