Jan 5, 2015
Mezcal and Markets: One Battle in the War Over Mexico’s Agave Spirits
In 2011 and 2012, Mexico was the site of a battle over precisely how agave-based liquors could be branded or marketed. In the end, as outlined in a new paper in the journal Gastronomica, U.S. bartenders, retailers, and consumers played a key role in the debate – which raises some interesting questions about how to best protect local food customs and producers.